Webinar: an innovative way to sell your book

Having a book with your name on it is simply one of the most effective ways to boost your income and build your business. As a published author, you can establish your credibility and expand your reach.

Many authors think that their task is over, once they complete the book. However, book editing and promotion are integral aspects of your success. You have to define your unique brand. You have to choose the correct publishing method, which will help develop your business. All in all, being a published author, you have to learn the secret ingredient, which will transform readers into clients. Nowadays, webinars are one of the effective ways authors can reach out to present to followers and get some new ones. Let us have a look at the different benefits of webinars-
• Build relationships with your audience.
• Raise your image as an Expert or Thought Leader.

• Order Taking or Selling.
• Finding Prospects – Whether you want to connect with a client, reader or customer, you can expect a constant flow of interested people.
• Demonstrating — explaining how something works.
• Informing and Teaching – Present information to your audience and increase their understanding and knowledge.

All in all, webinars can be an important tool for you. Let us have a look at 3 ways you can use webinars to help you as an author.

Market research- you have to think from a reader’s point of view. Understand what a reader is looking for. Generally, readers are looking for an author to help them with one or more of following things-

• Answer their questions
• Achieve their goals
• Solve their problems
• Meet their challenges

You can use a free Question and Answer webinar. For this, invite everybody in your network and turn up on the day. Spending an hour answering the queries asked by people can be an effective way to spread the word.  Keep in mind not to promote anything. Focus on giving answers to their questions. By providing an extremely valuable service, you will surely find out precisely what your target audience or market wants to know.

You can make it easier yet interesting by adding a few extra features:

• Ask attendees to email you their questions in advance. This will help you have time to prepare your answers.
• If you have prepared some structure for your book, then arrange the questions in a similar broad structure.
• Record the webinar correctly.  Get it transcribed. Here you can get some new material for your book.

You can even use webinars for encouraging people to purchase your book as soon as it is launched. You can offer a bonus webinar for your customers who purchase it before a specific date. In such a bonus webinar, you can present an outline of the main concepts of the book along with the answers of readers’ questions. It is true that a webinar is just one of the many ways to promote “early bird” sales. However, it offers multiple benefits including-

• As a webinar has a date fixed, this creates a deadline naturally.
• It is not needed to restrict the offer to a specific number of readers as you can serve all these readers at the same instance.
• The recording can be a product in its own right that you can sell independently or as part of a pack with the book.

Another option is a webinar series. The objective of your webinar series is not only to promote book sales; rather it should continue positioning you as an expert. This will help you remain in front of your target market’s mind.

Get ready to present your books to readers in a smart way now!

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