Publishing for Kindle or Nook

Do you want to be one of those published authors who carry clout? Definitely, you can establish yourself and expand your reach. Whether you are an internet marketer or a service provider, you can grow your business with the help of many renowned publishing platforms like Kindle or Nook.

Thanks to internet technology that has eased our life. You can shop for anything online. The Internet is a hub of vast knowledge. Due to various online publishing platforms, it has become very easy to publish books and enjoy the benefits. You can let people know about your work easily. Nowadays, Barnes & Noble’s Nook and Kindle eBook are popular platforms. Both of these platforms offer multiple benefits. People can download your books on various topics easily. Now, there is no need to wander in the traditional bookstores to find books. You can search online and find your desired books easily. An eBook is the best means for on-the-go reading!

No matter whether you are going to write on your own or are outsourcing it, you can publish books easily through Kindle or Nook. You can edit or format existing eBooks and reports you’ve written in the past as well. By updating your old books, you can publish it within hours. Amazon Kindle books use a MOBI format whereas Barnes & Noble Nook e-books use an EPUB format. However, you need not worry about conversion, as both platforms convert your book when you upload it in TXT, Microsoft Word or HTML format. While setting a price for your book, it is beneficial to charge the same for all versions of your book. Sometimes web stores and consumers may have an issue if they find a price difference on different websites.

Today, Kindle is by far the leader in eBook sales; however, in a short time span,  Barnes and Noble has set up their own publishing system and gained popularity. It is better to release your book into all the different bookstores. By publishing an eBook through these platforms, it also helps create many other opportunities, as you can get clients interested in you in a new way. You can market your core business easily.

Developing your business with Nook and Kindle publishing can be an exciting way to market your core business and earn better profits. You need to consider several factors, including appropriate content, formatting, cover design, descriptions, etc. You can tell people about your business through your books. So, you can put the information there.

Let us have a look at the benefits of Kindle Publishing-                                                                   

• You do not need a website.

• It just takes 6o seconds and you can be a published author easily. Follow the instructions carefully.

• This platform acts as a lead generator to drive traffic to your website.

• It is also helpful to increase the Google ranking of your website just as you can get listed on Amazon’s huge e-commerce site.

For Barnes and Noble Nook, you may face problems with file size limitation. Unlike Kindle, Nook only allows the epub format, which may require you to reformat your book. It depends on the program you originally used to write it. After reformatting and uploading, the process of publishing is very speedy, like Amazon’s.

Both platforms have pros and cons associated with them. Nowadays, it is easier than ever to write, publish and sell your book. You can easily enjoy the extensive reach of useful eBook stores. Now, the authors have an opportunity to extend their reach. Rather than getting caught up on the whether to stick with Nook or Kindle, it is better to go for both and avail multiple benefits with these platforms.

©2012-2013 Claretta Taylor Pam, Innovative Publishers Media Group & Innovative Publishers. All Rights Reserved

How to set a price for your book

Setting a price for your product is an art form and this is particularly true for books. After putting all your efforts to write and present content, it is time to decide the best price for your book. This is not a decision to make greedily or lightly. You need to think wisely and act smartly. Deciding the best price for a book depends on different factors. Let us have a look at some of these factors-

Research the market- Do invest your time to check the market for similar books. Find out the price for comparable books in the market. If, for example, you are writing a book on regional travel, and typically other books on the region sell for around $18.65, then it will be the upper limit for the cost of your own book. In case your book is comparatively smaller or shorter than those that cost $18.65, you may wish to charge less. If it is well- illustrated, detailed, larger and longer, you can slightly raise the price range.

Estimate the "per unit" cost of your book- you should consider all the costs associated with book production. Besides the cost of printing, take all the "hidden" costs into consideration, like proofreading, editing, illustrations, cover design, proofreading, interior artwork, etc.

Discounts – understand the concept clearly.

Discounts are an inevitable part of the book business. You can sell part of your inventory directly to the consumer at full price; however, a large percentage of your sales will be through bookstores, distributors and wholesalers. You have to give a discount to every part of your business network. Some direct consumers also expect a discount for multiple-copy orders. Following are some of the typical discounts-

• Bookstore Single Title Order Plan orders- 
• Distributor discounts-
• Online bookstore discounts-
• Your own discounts- 

Besides discounts, some customers also expect free shipping. Further, the majority of bookstores and distributors do not pay for shipping. So, if you expect to do business with distributors and bookstores, then take these costs into account while setting the price of your book.

Too Low versus Too High

Most authors set the price too high or too low. Obviously too high a price has obvious consequences. It is true that book lovers like to pay for the stuff they love. However, too high a price may discourage customers. If you set the book price significantly higher than comparable books on the market, then your book might not sell as expected. If you are thinking that setting the price too low will work best for you then you might be wrong. If you set the price too low, then obviously there will be a narrow profit margin, particularly after discounts. Nevertheless, too low a price can send the wrong message to the consumer. Consumers may take your book as cheap.

Keep in mind that once you set the price for your book, it can be difficult to raise the price later.

Competition is another important aspect in pricing. Pricing is a tricky issue. It is always better not to print the retail price of your book on the cover of the book.

You have to consider different aspects, including printing costs, cover design costs, etc. If you are going to hire professionals for the design or marketing, then  you need to consider these costs while determining the price of your book.

All above are essential considerations to determine the right price of your book. Do invest your time and efforts to research the market trends. Get ready to set the right price of your book and enjoy great benefits with it now!

©2012-2013 Claretta Taylor Pam, Innovative Publishers Media Group & Innovative Publishers. All Rights Reserved

How to design a great book cover

You are reading this article, which likely means that you have finished your writing task and are looking for a great cover design. An eye-catching book cover is one of the best marketing tools for any writer! The book cover is a very essential aspect and so it’s certainly worth investing some time in. Rather, it is one of the key areas that most self-published writers fall down on. As the cover is the first thing people will see, they would not be interested to peep inside if your work does not look great on the outside. That is why you need to have a design that grabs the attention of potential buyers. The book cover should portray an accurate idea of what your book is about. Let us have a look at some important tips in this regard-

·         Be Open-Minded- Try to be open minded. Try to think of more than one possible design concept. Rather than making a cover idea too detailed, try to keep it simple yet impressive. For example, if you want to see a woman and a man on a beach, then such a general idea can probably be turned into a very attractive cover. However, if you are particular about the details like a woman and a man of very specific ages or hair color, then it may be hard finding appropriate images. This will allow you to pursue the design that can be accomplished attractively.

·         Use Iconic yet simple and strong designs- It is better to be more iconic or symbolic with your cover design. Most of the readers can understand an eye catching yet simple idea quickly. Remember, your book will appear as a tiny picture on a bookstore website. People prefer a simple yet symbolic cover, rather than a complicated or cluttered one. If you are planning to depict a particular scene on the cover of your book, then think again. It can be difficult to craft a specific scene. Further, such complicated designs may not tell potential readers what your book is about. The cover of your book should have the proper context and a particular scene may not depict the same.

·         Never Show Too Much of Your Character -Many writers prefer to show the main characters on the cover. However, generally this is not a very good idea. The majority of readers like to imagine and depict the story and characters. Further, it can be very difficult from a designer point of view as well. In a case where it is important to represent your main character on the cover, you can create attractive cover designs without disclosing the character. You can use an outline of the character or show them from behind or in small parts. Such options will create curiosity for your readers. Remember, pictures are worth 1000 words.

·         Research – You need to invest your time and efforts in research to get good ideas for your book cover. You can visit a bookstore to examine books of the same genre. You can search online even. You can definitely get ideas for your book cover design. If you are planning to hire a designer, then you can clearly portray your idea to your designer.

·         Technical Stuff- When it comes to a book cover design, you cannot forget about a few technical guidelines. The copyright issue is one of the important aspects which you need to consider while submitting images for your cover. Submitting the copyrighted images devoid of permission can create issues in your book’s production. Select the licensed images from websites to avoid potential copyright violation. Big and bold titles, with clear images will definitely help you attract your potential buyers.

·         Never forget creating content on the back inside flaps. Generally, consumers look at the front cover, spine and back and then open the book. Then they like to find more details and pricing.

All above mentioned tips will help you have a great cover design that will depict your vision, while grabbing the attention of all potential buyers.  

©2012-2103 Claretta Taylor Pam, Innovative Publishers Media Group & Innovative Publishers. All Rights Reserved

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Ebook versus paperback

Imagine the perfect Sunday evening! Many of us would definitely love to enjoy a good book to read with a cup of coffee within reach. Are you imagining yourself with a cup of coffee and an actual hard-paper book in your hands? Wait! It may be an ebook even.

The days are gone, when books were only associated with print media. With the technological advancement and increasing popularity of gadgets including the iPad, we have come to a stage where the book can be either an ebook or paperback.

Of course, there are multiple benefits of the digital world but the print books do stand at risk. It is actually a topic of a debate. With numerous advantages, e-books are simply better to print books.

EBook benefits-
Since the last few years, we have suffered through numerous natural disasters. With global warming on the rise, people have now become aware about the importance of trees and the green revolution is a hot topic today. Efforts have been put on all fronts to save trees. Do you know that almost 17 tress are cut down to make 1 ton of paper? Obviously the ebook can be a step towards green revolution. Using e-books would mean saving paper and saving trees indeed.

Another advantage you can avail with an eBook is its portability. Imagine a nice summer vacation. Enjoying nice books on a beach side would definitely be a great idea for book lovers. If you want to carry 7-8 books with you, then it will be hard with heavy luggage. Now, imagine yourself having just an iPad or laptop. You can enjoy multiple e-books stored in either of them. You can choose whatever you want to read. Definitely, this has eased our lives.

Another reason for the e-book revolution is the ease of access. You can access an eBook whenever you want. Shopping for an e-book through an online store is much simpler than wandering here and there in search of the right elusive book. Further, your search may or may not end up going back with a copy with you. You can avoid all this with e-books. You can easily search for a copy of your intended books and enjoy hassle free shopping. There is no need to worry about parking lots or traffic jams. You can buy your desired books in the comfort of your home or workplace.

Though there are numerous advantages of eBooks, what is keeping the printed word alive? As a serious author, you would definitely worry about piracy of your e-book. Definitely, with print media, you need not to worry about it. Many book lovers may not have the necessary software for reading e-books. Further, all cannot afford an iPad, laptop or e-book reader. So, Print media is still popular. A system may create a problem at any time and if you have a paperback book, you need not worry about all such issues. Reading eBooks can also be a strain on the eyes and you have to consider this.

Though many book lovers appreciate digital books, the traditional way is preferred mostly. Many readers enjoy the smell of a book. The key is in the experience while you read the paperback. Books, with its particular smell, can take you to another world.

Paperback or E-books?
Definitely, it is a never-ending topic of debate. As both eBooks and paperbacks have their own advantages, it is hard to decide which one is the best. The preference may change depending on various factors including lifestyle, personality and budget. You can decide the style accordingly. If you are planning to publish a book, then it is better to use both options to make people aware of your work.     


©2012-2013 Claretta Taylor Pam, Innovative Publishers Media Group & Innovative Publishers. All Rights Reserved

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