Book promotion is very vital to market your book. You need
to create a network physically and online. It is a job which involves lots of
talking and associating with many groups and making friends. You will have to
find a literary agent who will promote your book. For that you will have to
meet different agents and publishers. After meeting different kinds of agents,
when your luck is good, one of them will like your work and accept it. Then there
will be a promotion campaign and then it will be accepted and published. It is
the most traditional and long way to get your book published.
This is the
age of fast and quick action. There are many competitors in the market. If your
work is not published in time, then the content can get outdated in some days. Therefore,
writers tend to search for ways which will reduce the path between the book and
consumers. The best way is by spreading the word and reach the consumers' ears.
Auditory broadcasting is a very powerful way to make your work known. You must
have realized that whatever you have heard is easily remembered as compared to
reading. You do remember an old song but you might not remember an article read from a newspaper
this morning. This is the power of listening. You can use it in propagating
your work. The sound is powerful, and draws your attention.
Therefore, writers
must use this powerful source and try to promote their books. Authors can
promote their work by using radio as a medium. This is the more traditional
sound source you can use. But today there is a more powerful source that you
can use to promote your book, and that is podcasting.
Until now, blogging
was considered to be the most effective way of promoting any book. In recent
times, podcasting has created an incredible revolution in the writing world. It
is a more powerful and speedy means to get your book promoted. Podcasting is creating
an audio blog for your book. It is a powerful way to promote and spread the
message, in regards to your work and yourself. There is a source of internet
radio to promote your work, but it is very expensive and it requires sponsors
to carry out the promotion.
Podcasting is
an audio blog created by you. It is similar to blog writing. You create your
blog on the internet in a document and sent links to people. Similarly, you
record your message and save it in MP3 file instead of a document. Like a blog link,
you can easily send your audio blog to other music devices like an iPod. It is
not that hard to set up a podcast on your computer. It very easily gets
downloaded and set up on your computer in less than an hour. Once you save the
setup you are free to use it at your will.
You
can create a play which is associated with your book and play it on the podcast.
You can record a small portion of your book so that the audience hears and thinks
of buying your book. You must be careful while recording. The voice must be
clear and flawless. There should not be any stumbling of words.
Podcasting
is a means to bring the book to life. It is a live promotion of your book. The
majority of podcasts need an external microphone on the computer, but you can
also use the Audio Acrobat system. This system allows you to record from
anywhere in your office, from your automobile, whenever you get time. After
recording, you have to save the file in the system. The audio files have their
own publication tools. With the help of these tools, you can upload your audio blog
to the internet.
The
question is how will people know about your audio blog online or about your
podcast. First of all, you will have to know your position, that is, the
subject of your book. Whether it is on travel, thriller, religion, gambling,
etc. Depending on the topic, you can upload your audio blog to that particular
forum. You can go on the internet and sent it to an iPod, iTunes, etc. and see
the magic as to how fast your book gets promoted.
©2012-2013 Claretta Taylor Pam, Innovative Publishers Media Group & Innovative Publishers. All Rights Reserved
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