You
work hard on creating your book. You have gone through each and every aspect of
your work to make sure that your book is a success, but still it happens that
your book is not selling. A marketing consultant does face questions like What
to do when your book is not selling? The answer is not that simple. There could
be a problem with marketing or with the content of the book. To improve the condition,
you must also try to look at issues with yourself and your work also, and then
try to make a proper decision. You just cannot blame the public if your work is
not selling. The market never lies. It is not the problem of the public. There
are million of books being published each day. Therefore, you need to be
assertive and try to work on the issue, rather than blaming people around you.
You
must first try to see what kind of market your work holds. You might have
written using the best language and best words, but if it appeals to a small group
of people, then the selling of your book will be less. Depending on the market
size, literary agents measure the success of the book and then they accept the
manuscript. Agents cannot give a chance to a book which only appeals to a small
mass of people. Agents are well versed with the public and their interests,
therefore, they will immediately know how much strength the book holds. Agents
usually expect that a book must make a sale of around 10,000 to 20,000 copies
in one year. If this possibility is more remote, than the agent will not accept
the work.
It
is not that the book is not good or the script is weak. But sometimes the
subjects are not that powerful to attract the right audience. Therefore,
understanding the requirements of the public and then creating a book is the smart
thing to do.
Sometimes
the first time writer overestimates their work. Even self published authors
fail to realize the strength of the book and how appealing the book is. They
have created the work with great passion, sincerity and hard work, therefore,
they are emotionally overwhelmed and are blinded to realize the true potential
of the subject. This stops them from cultivating a practical view and
expectations.
The
best way to prevent overestimating the readers is to make sure the earning history
of other books that deal with the same subject. For example, you could search different
bestseller lists, discuss with local bookstore managers, or follow the Amazon
rankings and compare the earnings. Every writer desires to be a bestseller, but
most books are written from a position that is too little to create bestseller
sales.
The
other situation is where the book has a huge audience, but still the public does
not purchase that much. Writers get perplexed thinking of the reasons as to why
their work is getting popular but still there is not much selling of the book. This
baffling issue can be associated with different factors, for example, saturated
type, poor economy, unappealing title, release of book on wrong time and date,
too much cost, unsuitable page count, insufficient marketing, limited to seasonal
subject content, etc.
If
your subject is interesting and popular, readers will appreciate the content.
However, if still the selling of books is not increasing, then you must try to
think about the above mentioned factors. Depending on the factors, you must try
to make important changes. During such a condition, you will have to invest
more money and time in advertising your effort. You must also think about
reducing your cost. You must try to re-release the novel at different time and
you can also think about changing the title of the book. You must always
remember, if your book is not selling, then the problem is with you; therefore,
do not make a mistake and blame the public for that.
©2012-2013 Claretta Taylor Pam, Innovative Publishers Media Group & Innovative Publishers. All Rights Reserved
