The use of technology in writing is
not a very new thing, nowadays. It has become a necessity. An author is
expected to have a website. If you introduce yourself as an author, people will
first ask about your web address to see your work and then they will buy your
book. Therefore, creating an author website is a mandatory task for a writer.
If you build your website, the work
is not done there. You will then have to promote your work and your website. Readers
are a somewhat critical crowd. They may have loved your first publication of the
book, but maybe after a year when your next book comes you will have to promote
it again to get the the audience's attention. Therefore, you just cannot take your
readers for granted. You will have to take care of what they expect on your
website to make them your loyal readers.
When a reader visits your website,
they expect to have some exclusive content on the site. They expect to have
some interesting features on your website. There should be some surprising stuff
like MP3 players with stories and songs, and entire books. There are authors
who give some free gifts to the readers who read the blogs on the website. This
way the readers return to your website and purchase the books on your website.
A good author’s website keeps the
readers engaged on the site with books and many other things. There should be information
on new releases and old book information. The new book release should be
advertised in a way that it creates excitement before the book comes to the
stores. You can give readers a facility to pre-order the books before they
release. A good pre-order sale can be very encouraging for both publisher and
writer. It is a sign of the success of the book being released. You can show
the amount of your pre-order sales to the readers to promote more sales.
Your website must show the speaking
schedules and the location of your appearance. There are many readers who will
just visit your website to know about your schedule and appearances. Readers like
to know about the author’s schedule, this will increase the appeal of an author
as a speaker and you will have a good number of visits to your website.
Book recommendations are the best subject
on your website. Many readers like to see the recommendations and explanations
and information on the book. By using this program, you will be able to make good
sales of your book on your website. Book recommendations are a good profession
in itself. You can write the book recommendations on sites like Amazon and can
make extra cash out of it.
A good number of fan clubs can be
very beneficial. Today, readers want to know more about their favorite authors.
They want to create a personal relationship with their authors. They very proudly
speak about having a favorite author on the friends list of social media sites.
Creating a personal relationship with the fans has become much easier and
faster on such sites.
It is not mandatory to know your
personal life, but people want to know the person who creates their favorite
books. They want to know what the writer likes and dislikes. They are curious
about how their favorite writer works and from where he or she gets their inspiration.
They want to know what kind of books the writer loves to read and to get a glimpse
of your personality through these mediums. This is a very interesting
relationship between the readers and the writer. Therefore, you can show your
presence on social media sites and give links on your website.
A reader will definitely expect contact
information on your website. You can give an email address so that a reader can
send feedback about your book. You can personally answer the emails to get a good
response from your readers.
©2012-2013 Claretta Taylor Pam, Innovative Publishers Media Group & Innovative Publishers. All Rights Reserved
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