Book promotion and marketing

Are you planning to publish your own book? Or, do you want to make people aware of your book?  Great! This is the right time to take it to the next level and reach your ideal audience!

You are about to handle the job of publishing and marketing your book, for which you have poured all your heart and soul. Now, it is time to share it with the rest of the world. A few writers have inborn marketing skills. However, many authors usually need to grasp the art of shameless marketing and self-promotion.

Promoting your book is an essential aspect to make people aware of your work. If you are publishing a book on your own, then obviously, you have to tackle marketing aspects of your book. You have to increase the visibility of your book, while drawing more attention.

Promoting Your Book - Is It Important?

We live in the era of technology and the Internet has changed our lifestyle. Now, we can search for different types of products online easily. Even buying your favorite products through virtual shops or e-commerce sites has become easy and books are not an exception to this. Numerous talented authors have been publishing their books online. The statistics of self published authors offering their books over the Internet will simply amaze you. Naturally, there is tough competition and your book should mark its presence. With the correct marketing and promotion strategies, you can achieve your goals easily.  

Marketing and Promotion of your book, allows you to:

·         Create curiosity and expectations about your book.

·         Let others know about your work.

·         Encourage prospective readers to become actual readers of your book.

·         Represent yourself as a serious writer who is well aware of the publishing industry.

·         Improve your brand awareness.

·         Increase your sales rate.

·         Create Internet buzz around you and your work

Promoting and marketing Your Book online
As an author, you can choose to promote your book both offline and online. The internet offers you multiple opportunities to spread the word about your book. You can take advantage of social media sites like Facebook and Twitter, rather than relying upon the more traditional channels. It is better to opt for a combination of offline and online marketing strategies. This will help make a larger number of people know about your book. In addition to this, you can blend different promotional techniques to suit your budget.
There's nothing as big as the Internet. Blogs and articles/reviews can be excellent tools to grab attention of readers and potential buyers. You can create your website to showcase your work and sell your books. You can use content marketing techniques to promote your book. Further, online libraries and publishing lists can be helpful means to mark your book’s presence.

Promote your book with Offline Marketing Strategies -

Several traditional marketing strategies can help you promote your book. Let us have a look at some of these techniques-

• Press releases – Send press releases to journalists and literary magazines to make them aware of your book. Several online sites help distribute a press release nationally and internationally. Some websites offer such services for free or for a few bucks. The media is always looking for an interesting story. A press release is a very effective component of any author marketing strategy. Like radio and television, print media is another effective means for author promotion.
Trade shows- Trade shows can prove to be helpful to get in front of most of the buyers in the book industry. Such shows can increase the sale of a book by providing author information. Thus, interested parties can contact the author directly.
Print custom bookmarks: You can promote your books through bookmarks. You can make your work more noticeable through such tokens. You can print your visiting cards and distribute them.

All above mentioned ways will help you promote and market your book effectively. It is clear that in today’s competitive era, you have to make people aware of your work. There are many other aspects of promotion and marketing. You can learn about them and use the techniques to be successful in your campaign.

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